Thursday, January 21, 2016

Life in the Plan Lane

Runs Businesses with Scissors

Gosh it's officially the middle of January 2016 and that means you should have already made a business plan for the year. How are you going to make 2016 your best year yet? I encourage you to include plans for both your business life and your personal life, 2016 here we come!

Two aspects that I notice are often overlooked when developing a business plan are marketing and scheduled time off.

Marketing not only brings in new customers, it also helps maintain loyal clients, and let's them know that you value them very, very much.   I strongly encourage you to plan at least one quarter ahead.  January is well underway, what are you doing for February and March?  Need help, give me a call and we can plan the marketing and promotions that suit your clients and your business.

Scheduling personal time off is also very important as it ensures that you have time to relax, clear your mind, and return to work refreshed. When you are clear and confidant about your schedule it creates a wonderful sense of well-being and clarity for you, your staff, and your clients.

Need help with these two important plans to help you run a wildly successful business, you can reach me by calling me at 510-545-2955 or emailing me at suzanne@suzannevanhouten.com 


Q&A

Question

How do I establish a work / life balance?

Answer

When you say yes to striving for a work / life balance, you will gain clarity about what change or changes to implement.  For example, I have decided after many years behind-the-chair, I will now be taking every other Saturday off.  For a very long time it made sense for me to work every Saturday but as my businesses and personal life have changed: it is time for me to reevaluate my regular schedule and implement this particular change.  I am looking forward to being able to have more time to spend with family and friends during the weekends. This change will make a big difference to me and I trust my clients will adjust as we find time for them throughout the remainder of my schedule.


Introducing the Client Corner


Every month we will feature one of my clients in the spirit of helping each other in our businesses.

Pam Condie: Certified Professional Résumé Writer

My business mission statement is a favorite quotation from Benjamin Disraeli, a British Prime Minister: “The greatest good you can do for another is not just to share your gifts but to reveal to him his own.” 

When I worked in human resources I was fortunate enough to be trained in résumé writing by professional recruiters, the people who read and evaluate résumés every day as part of their jobs.  They know what belongs on a good résumé and what does not. The most valuable insight they taught me is that employers are only interested in hiring people who can solve their problems for them. Thus, my focus is to present my résumé clients as problem solvers.

A few years later I opened my own business, joined the Professional Association of Résumé Writers and passed that organization’s examination, becoming a Certified Professional Résumé Writer.

Even after more than 20 years of résumé writing, I still enjoy my clients, the process of getting to know who they are, and packaging them and their experience in the most effective ways.  I feel it is a privilege to be a part of helping people develop the tools they need to get them what they want, in this case the job interview.

pam@pamcondieresumes.com 
510-842-3704

Hope you enjoyed this new feature of our Business Blog and will pass Pam's name on to clients and friends.

Business Trends


Some of you know I have been a vegetarian for over 28 years.  It turns out today more and more people have become vegetarian and vegans.  With this change in their lifestyle they have also looked to reduce animal cruelty in all aspects of their lives. Businesses have found a rise in interest in natural, organic, and cruelty-free products. This is especially true for beauty and hair products. I have always chosen my products to be cruelty free and am delighted that 2016 will see a continued growth in this trend.

Another trend is the higher expectations in customer service. Nowadays, everyone expects VIP treatment, and they're willing to spend more for it. When possible, offer luxury add-ons to make ensure your clients feel like royalty.  Everyone likes a bit of Downton Abbey in their life!


As we strive to keep up I trust you will have a great rest of the month, see you in February!

Thursday, January 7, 2016

Fresh Hair Fresh Year

HairQueen News

It's officially 2016! I hope everyone had a festive holiday season spent with family and friends. As the new years begins, it's time to try new things, retire old routines and make positive changes in your life.

Here in the boutique salon, things are changing as well. Marisa Fullerton is joining Swans Studios as a hairstylist in the front studio. For more information about Marisa check out her website at marisafullerton.com.

As for yourself, one of the easiest changes you can make is to your hair. A new hairstyle or hair color can make you feel like a whole new you! Which leads us to the question of the month below.


Question of the Month

Question: 

How do I update my look for the new year?

Answer:

It's surprising what a difference a small change can make to freshen up a haircut or color.  Also a sight change can be drastic for some and pointless to others.

Start with looking at pictures of haircuts and colors that you like and bring them to your appointment.  During the consultation we can talk about which look could work for you and your hair.

Is it time for a fringe, time to shorten the length, go darker, go lighter, get some texture or shine?

Is this the year to grow out your grey or the year to dial it back a bit, by adding a few low-lights and or high-lights?

Let's chat and sort it out :)!

To get you thinking here are a few current trends.


Trends of the Season

70s Bangs


The current trend in the fashion word is a throwback to the bohemian look of the 1970s. And with that comes the return of the long 1970s bangs.


Tight Braids




Both of these trends can quickly and easily update your look so you feel fresh for the new year.


Before & After

For more inspiration, check out this recent hair transformation I did!


Before
After


Discount of the Month


To help you achieve your new look for 2016, I'm offering 10% all hair products for the entire month of January! Stop by the salon and I'll help you pick out the perfect product for your hair and desired look.



For my consulting clients, I'm offering a special discount to help you get your year off to a good start.  Book a January appointment and get 10% off a second January appointment! So call me today at 510-545-2955 or email me at suzanne@suzannevanhouten.com and we can discuss how I can help you achieve your goals.

Thursday, December 10, 2015

Happy Curling To You

HairQueen News


It's officially the holiday season and that means tis the season of holiday parties and family gatherings.

Do you have your outfits picked out for the the events coming up in the next few weeks? What about your hairstyles?

If you need inspiration, check out these winter hair trends.



Trends of the Season


This season, there are two primary trends: braided updos and hair accessories.

Braided Updos:





Hair accessories:




Or you could combine the two styles for a very trendy look!



Question of the Month


Question:

"I want to curl my hair for a holiday party.  What can I do to make sure my curls will hold throughout the evening?"


Answer:

It is all about the foundation.

To have your curls last throughout the evening, here are my curl tips for you.

For best result if possible start with unclean hair rather than a fresh shampoo, one day of unclean hair is fine.

  • Use a light hold hairspray and spray your entire head roots to ends.
  • Using a curling iron or hot rollers make barrel sized sections equal to the curling iron or rollers size for each curl.
  • Let all of the curls cool completely.
  • Remove the rollers or clippers gently and do not undo the curls.
  • For styling, depending on the desired look, use your fingers to loosely break up the curls and place them as desired and then spray them to death with a strong hold hairspray.
  • For a more formal look, lightly loosen each of the curls with a vent brush and then gently backcomb each curl from root to end and finally using a teasing brush lightly brush each curl to it's desired final look and spray the finished look to death with a strong hold hairspray.

If you must shampoo your hair, do a light shampoo and no conditioner.  Towel dry, use a detangler if needed, work at least a quarter size amount of gel from roots to end, comb it through all of your hair and blow dry as if you are going to have your regular daytime style, so use brushes as usual.  Make sure the hair is completely dry and then follow the bullet points above. 

Or call me for a holdiay hair party appointment, 510-545-2955.

Happy Curling To You.



Product of the Month


To help you look your best during your holiday parties and get-togethers, I'm extending the 10% discount on all shine hair products that I offered last month. I highly recommend these products to add a little extra shine to your hair:
  • BY Shine Mist Spray
  • BY Opulence
  • Framesi Argan Oil 




Runs Businesses with Scissors



Pat yourself on the back. 

You made it through another year of business!!! 


Now it's time to enjoy the holidaze season and all your hard-earned work.  But before you do take stock, what went well, what was difficult?  Did you take time to work on your business as well as in your business?  Do you have a plan for 2016?  If so, jolly good. If not, in between the flurry of the season, take a bit of time to sketch out a plan for at least the first quarter of the year.  Need help?  Contact me and let's work on your situation together.
Please feel free to get in touch with me via email at suzanne@suzannevanhouten.com 
or call me at 510-545-2955.

Happy Holidays and a Very Happy New Year!


Tuesday, November 10, 2015

Little Changes Hair and There

HairQueen News


Thanksgiving is right around the corner and as we approach the holiday season, it seems we are reminded everywhere of the importance to take time to reflect and say thanks for the blessings in our lives.

One of my practices is to do a daily action list, with an action partner.  We do this electronically, it helps us to both stay on task with our personal and professional goals.  This month I started adding three to four gratitude's at the end of my list.

This small change has added a delightful sense of happiness to my day.

The list looks something like this:

Gratitudes:

  • Good health
  • Great clients
  • Good tea
  • Friends and family

Trends of the Season

The holidays are also a great time to try something new with your hair. Updating your hair doesn't need to be dramatic. The trends for this holiday season show that little changes can have a big impact.

Bangs


Since the start of fall, many celebrities have opted to update their look by chopping off a little bit of hair and adding bangs. Check out the before & after pictures:





Shoulder-length

Many celebrities who have been known for the long locks are now choosing to go for shorter cuts instead.



Product of the Month


This month, get 10% off on all shine hair products to help you achieve that perfect shine for your holiday hair.

  • BY Shine Mist Spray
  • BY Opulence
  • Framesi Argan Oil 





Balayage color

Problem of the Month


Question: 



"I want to do something different but I don't want to cut much off" :).

Answer: 


"Mmmm, something different but don't cut much off, OK.  Here are some options, depending on the length of the hair, layers or bangs can be added, then there is color.  Peek-a-boo accents, high-lights or low-lights, a demi-color, balayage, etctera are just a few ways to go.  With color there are so many choices, talk to us the hairstylists, we can consult with you for a new and different look.

Runs Businesses with Scissors


Calling all Business Owners, Thanksgiving is not only a time to reflect on our personal lives, but also to reflect on our professional lives as well.
  • How has your business changed in the last year? 
  • What changes do you foresee for the year to come?
Now is the time to start planning for those foreseeable changes.


Just remember most plans need to be adjusted as time goes on.
  • What plans are you working on for the holiday season? 
  • How can they be adjusted and improved?

Never stop working to perfect your plan, when you do, the plan has a way of surprising you...

For help and guidance with running your business from behind-the-chair, the counter, the treatment room or the kitchen, give me a call and let's review your situation.

You can reach me via email at suzanne@suzannevanhouten.com or call me at 510-545-2955.

Wednesday, October 14, 2015

Plan Your Beautiful Self

HairQueen News:
Can you believe it's already halfway through October? Where did the year go? The holiday season will be here sooner than you think and now is the time to start planning for your holiday hairstyles.

Trends of the Season:
Looking for some Halloween hair inspiration? Check out these spooky hairstyles!


Want to wear one of these hairstyles to a Halloween party? Book an appointment with me so we can create your Halloween look.

Product of the Month: Hairspray


All my hairsprays are on 10% Off this Month.  Stock up for the holiday season.  Hairspray is your friend at any holiday party.  Check with me next time you are in and I can advise on the hairspray that is perfect for you.


Problem of the Month:

Question: Why is my hair is dull? Help :(

Answer:  Dull hair can be caused by a number of factors.  First it might be that you need a good hair cut to get rid of dull and split ends.  Second, there could be build-up from overuse of hair products.  I recommend using a clarifying shampoo about once or twice a month. Thirdly, as we age we lose our natural oils from our scalp.  It is important to brush and clean your scalp to keep the scalp healthy.  Brush your hair and scalp before you shampoo and massage your scalp in the shower to get it nice and clean.  Finally with a clean scalp and freshly cut hair please use professional products for continuous shine.


Runs Businesses with Scissors:
October is the start of the holiday season and that means it's time to plan for your year-end. How did your business perform in 2015 and how can it improve in 2016?

Ours is an ever changing industry on both sides of the chair.  Besides planning for business, it is also a good idea to plan for a creative boost.  Is it time to take a class in cutting or color, to keep up with the hair trends as well as the business trends? As owners we strive to do it all.  After all, the pace of the leader is the pace of the pack, whose leading your pack?

If you'd like help pinpointing areas where your business can improve, feel free to email me at suzanne@suzannevanhouten.com or call me at 510-545-2955.

Tuesday, September 22, 2015

'Tis the end of summer....

HairQueen News:

I've been back in Oakland for a few weeks after a three week-long vacation in England and Ireland. It was an amazing trip, part heritage, part reunion, part tourist and very inspirational.   

I am so grateful that I was able to visit my old stomping ground, London, as well as to visit places new to me.  To name most of them, I was in London, Oxford, Cornwall, Mautby, Much Wenlock, Dingle, Mulingar, Galway, Dublin and Essex. My husband and I did a home and car exchange through Homeexchange.com. I highly recommend this as a way to travel and experience life in new places beyond the usual tourist sights.

I found myself looking for new and different trends in hair and clothing from what we have here in the Bay Area, where I live and work.  Quiet honestly, I saw a lot of similarities between America and the British Isles.  The big name brands scan the oceans and the street fashion is similar in an urban way.




One of the highlights of my trip was that in Galway we stayed in a castle and I must admit to being very taken with a real life Rapunzel experience.

I was also very taken with the castle owner and his man bun.






Anyway, with summer coming to an end, I'm eager to hear about where my clients and friends vacationed to during the summer. Book an appointment with me so we can get your hair ready for the fall and winter seasons as well as catch up on our travels and life at home.

Trends of the Season:
Here are some hair trends straight from the Fall 2015 couture fashion runway shows to inspire your own fall look.

Low Ponytails


Deep Side Parts



Hair Accessories














Product of the Month:

Also with Fall and Winter approaching it is time to think about holiday styles and the upcoming party season, so my product of the month now through October is good old hairspray.

I have BY Hairspray by Framesi in both light and strong hold as well as a BY Shine Mist Spray for a little extra shine.  I also carry Kenra Hairspray in a travel size for your purse and travel toiletry bag.

All Hairsprays will be 10% Off - so you can stock up for the party season.


Problem of the Month:  

Send me your questions and I will answer them here.

Question:  My scalp has been itchy. What should I do?

Answer: Itchy scalp is a problem of the scalp. It can be caused by poorly rinsed hair when shampooing, a change in diet or products or both, sun exposure, stress and poor brushing.  First make sure you brush your scalp before you shampoo, use a shampoo for dry and itchy scalp, wet your hair and scalp thoroughly, lather the shampoo and massage your scalp, rinse thoroughly and follow with a conditioner for your hair type.  Most shampoos these days are very mild but you must rinse thoroughly to remove the shampoo residue from your hair and scalp.


Runs Businesses With Scissors:

Time to gear up for the busy fall season.  The economy is improving, our clients have more disposable income, yet they are stretched thin with the juggling act of working and taking care of day to day life.  We must be on our game and prepared for what our clients want and need and for changes in our businesses, "when it rains it pours".  Clients come and go, staff come and go, and we must keep the business moving forward, growing, and changing.  It is when we stand still that we have lost.

A common question salon owners ask me is, "How can I find more stylists?"  I ask them, "What are you prepared to do for a stylist?"  We must help our stylists build a career and we must treat our own work as a career not just a job.  We must work on our business, not just in our business if we are to have our business in the future.

Need a little help with running your business from "behind-the-chair"?  Call me at 510-545-2955 or email me suzanne@suzannevanhouten.com and tell me your situation.

It's tough out there but because you're out there you can compete in the race.  




Tuesday, August 11, 2015

Across the Pond

HairQueen News

Greetings from England! If you haven’t heard, I’m currently in England and will be back in California on August 25th. England, in London, is where I started my hairdressing career as a Saturday girl in a small boutique salon; I feel like I have come full circle.  Whilst in London I will be observing the London fashion and hair trends for inspiration and ideas to bring home to America with me.    


In the meantime here is some information about a new trend: the colombré.

Trend of the Season
We all remember the ombré trend last summer, where the bottom half of the hair is lightened to a blond color, leaving the top half natural. 

Ombré hair
So now that the ombre trend is officially over, what’s the latest trend for 2015? Thanks to Kylie Jenner, the answer is colombré
Kylie Jenner

Colombré is when you color the bottom half of your hair and leave the top half natural. It’s a quick upgrade for anyone who is still sporting the ombré look. Plus, it’s a fun way to add color without having to worry about roots! Check out the examples below.

Colombré hair

You can choose to add only one color like the top two photos, or add multiple colors like the bottom two photos. As a Certified Framesi Hair Color Educator, I can help you choose the color (or colors) that will work best for you. So if you’re searching for a new back-to-school look, consider going colombré! 


Runs Business with Scissors


Now that we’re in full swing with summer, it’s a great time to start planning for the end of the year. If you need guidance in how to prepare your business for the fall and winter months, contact me to set up a consulting session.

Funnily enough, Fall is often the time stylists move about from salon to salon.  As owners we must be prepared for our staff to explore their options and have a continuous recruitment plan in place.

In cosmetology school, they teach us how to pass the board; the career planning, business planning part we must take the time to develop on our own.  As a stylist and owner I have found it invaluable to have a team of people to help me with working "on" as well as "in" my businesses.  Like continuing education for hair we must have continuing education for business.  I rely on my coach and marketing person to keep me on track and on my game.  I offer one on one coaching and consulting, and in the Fall I will be offering group seminars.  Stay tuned for more details.

In the meantime, stay cool, prosperous and have a fun summer!

To set up an consulting time please call 510-545-2955 or email me at suzanne@suzannevanhouten.com